Born from Nature. Built with Intention.

This is not just a wellness store. This is a life's work.

I'm Dawn Furk — designer, holistic living advocate, and the founder of Natureworks. For decades, I have lived the clean, intentional lifestyle that most people are just beginning to discover. Long before "clean beauty" became a trend and "organic" became a marketing buzzword, I was quietly building a life rooted in nature, purity, and conscious choice.

That journey didn't happen overnight. It was built over a lifetime of learning, choosing differently, and refusing to settle for products that didn't align with my values. And somewhere along the way, I realized I wasn't just living this way for myself — I was meant to share it.

From Design to Lifestyle

For 30 years, I built a career in design — always with sustainability at its core. Design, at its best, is intentional. It asks: What is this made of? Where does it come from? How does it serve the people who use it? Those same questions drove me into the world of holistic wellness.

Three to four years ago, I made a deliberate pivot. I expanded beyond design into something bigger — a conscious lifestyle brand ecosystem built on the same principles that have guided my work for three decades: quality, integrity, sustainability, and beauty that goes deeper than the surface.

Natureworks is that vision made real.

Why Natureworks Exists

I saw a genuine need. Not for more wellness products — the market has plenty of those. But for a trusted, deeply curated source where every single product has been chosen with the purest of intentions by someone who actually lives this way.

No fillers. No compromises. No products I wouldn't use myself.

Every item in the Natureworks collection has been personally vetted for ingredient integrity, sourcing ethics, and real-world effectiveness. From our Ayurvedic skincare and botanical oils to our organic apparel, natural body work tools, and baby essentials — everything here reflects a standard I hold for my own life and my own family.

A Bigger Vision — Three Brands, One Philosophy

Natureworks is one pillar of a broader conscious lifestyle ecosystem. Three brands. One unified philosophy: live beautifully, naturally, and with deep intention in every dimension of life.

• Natureworks — Your holistic wellness destination. Premium organic skincare, botanical body care, natural supplements, conscious apparel, and curated essentials for the body, home, and family. This is where the wellness journey begins.
• DMF Designs — A premium lifestyle and design brand rooted in the same values of beauty, sustainability, and intentional living. Where Natureworks nurtures the body, DMF Designs elevates the aesthetic — bringing conscious design into your personal world.
• Collexa Construction — Our newest brand, and the most grounded expression of the ecosystem. Collexa Construction brings the philosophy of natural, sustainable living into the built environment — designing and building spaces that reflect the same purity, craftsmanship, and intention that define everything we do. From concept to construction, Collexa is where conscious living becomes the foundation — literally.

Together, these three brands represent something rare: a complete vision of living well — from what you put on your skin, to how you design your life, to the walls you build around you.

The Bali Soul

Our aesthetic, our energy, and our curation are deeply influenced by the sacred wellness traditions of Bali — a place where beauty, nature, and spirituality are inseparable. That spirit infuses everything at Natureworks: the way we present our products, the rituals we inspire, and the standard of care we bring to every order.

This is spa-luxe living, made accessible. Ancient wisdom, made modern. Namaste — the divine in us honors the divine in you. That is the energy we bring to every product, every order, every interaction.

For You

If you have found your way here, I believe it's because something in you already knows there is a better way. A cleaner way. A more intentional way.

Whether you are just beginning your natural living journey or you have been walking this path for years — Natureworks was built for you. Every product, every collection, every carefully chosen detail is here to support the life you are choosing to live.

Welcome. I'm so grateful you're here.

Love & Light, always 🌿
— Dawn Furk, Founder
Natureworks | DMF Designs | Collexa Construction

Namaste 🙏