Every time you click "Add to Cart" on Amazon, a little piece of something dies. Not dramatically — quietly. A small business owner who stayed up late packing orders. A maker who poured their heart into a product. A local shop that can't compete with two-day shipping and algorithm-driven pricing.
We call it feeding the pig. And most of us do it without thinking.
At Natureworks, we're asking you to think.
The Pig Doesn't Need Your Help
Amazon made $575 billion in revenue in 2023. Walmart isn't struggling. The big box wellness chains are fine. They have lobbyists, warehouses, and algorithms working around the clock to make sure you never have to look elsewhere.
They don't need your dollar. But your neighbor does.
What Small Business Actually Means
When you buy from a small business like Natureworks, here's what actually happens:
- A real person — someone in your community, someone with a story — gets to keep doing what they love
- Products are curated with intention, not optimized for margin
- You get access to someone who actually knows what they're selling and why
- Your money circulates locally, supporting other small businesses in the ecosystem
- You become part of something — a community, a movement, a different way of living
This isn't nostalgia. This is economics with a conscience.
The Wellness Industry Has a Big Box Problem
Walk into any large retailer selling "wellness" products right now and you'll find shelves full of trend-chasing, margin-driven, poorly sourced products with beautiful packaging and hollow promises.
We've seen it firsthand — sound bowls sold with no education, synthetic fabrics marketed as "natural," supplements with ingredient lists that would make an herbalist weep.
Big doesn't mean better. It usually means the opposite.
What We'd Love to Know
Here's where YOU come in — and this is the part that matters most to us.
Natureworks is small by choice and by heart. We can't stock everything. But we can stock what you actually need.
So tell us:
- What wellness products are you searching for that you can't find locally?
- What have you been buying on Amazon that you'd rather buy from a small, conscious business?
- What topics do you want us to educate you on?
Drop it in the comments. Send us a message. We are genuinely asking — and we will genuinely respond. This is a conversation, not a broadcast.
Your Dollar Is a Vote
Every purchase is a decision about the world you want to live in. A vote for the kind of economy, the kind of community, the kind of values you want to see thrive.
You don't have to be rich to make an impact. You just have to be intentional.
Stop feeding the pig. 🐷
Start feeding what matters. 🌿
— Dawn & the Natureworks Soul Tribe
